Walking down a beauty aisle looks completely different than it did when we were growing up. There are shades for for every skin tone and brands with names that roll off our tongues with a familiar sound. Latino and Latina-owned business are booming! There roughly 5 million Latino-owned businesses operated nationwide and these companies generate over $800 billion in annual revenue. Quite a few of these business are Latina-owned beauty brands that we are loving. We’ve put together a list of some of our favorite Latina-owned beauty brands are keeping your skin shade in mind while proudly showing off the ingredients and colors that make our culture so vibrant. Here are six that you can support today.
Araceli Beauty
This Latina-owned beauty brand uses regionally-sourced ingredients from Mexico and strives to keep culture and accessibility at the center of its mission. Perfect for an everyday look, this duo is one of our favorites in rotation right now.
Chillhouse
Embrace the minimalistic look with these press-on nails. Chill Tips are salon-quality nail art that you can do in your chill home or on the go. There’s no mess, no wait time, and no smudges, so you have more me-time.
Rare Beauty
With an array of eye, lip, and face products, the line offers everything you need for a simple, clean makeup look. The Soft Pinch Liquid Blushes are our absolute favorite and they come in been a particular hit across social media because of the extremely pigmented formula available in 13 gorgeous shades and two finishes.
Rizos Curls
This brand’s mission is to help curly girls learn how to embrace their natural hair textures. These products work great on all naturally curly & textured hair types, from waves, curls & coils.
Vamigas
Using blends of 8 traditional Latin American herbal ingredients from Brazil, Chile, Mexico, and Paraguay, Vamigas has created some of the finest oils and lotions. These products can help your skin improve it’s appearance and add a unique glow. Their Rose Mosqueta is definitely a favorite.
Vive Cosmetics
With colors that beautifully highlight the skin tones of all Latinas, Vive Cosmetics is our go-to for lip care and color. Their tinted lip balms are perfect for low maintenance days and their lipsticks and glosses are ideal for those days when you need long-lasting color.
Latina Mom Collective sometimes links to affiliate links when we share purchases we love and recommend. This means if you click on a product we suggest, like these Latina-owned beauty brand, and you purchase from that link, we may make a small commission at no additional cost to you. Every product we share is something we genuinely love, recommend, and have in our own homes!
